Read All About Automotive Industry News Right Here And Right Now

With tough times according to the latest automotive industry news many people feel dealers should be giving the customer whatever they want or need. While this may sound good in theory, for the automotive industry you have to consider that many different things come into play that makes theory not always feasible.

It's not actually the dealers that are dropping the ball most of the time; it's the automakers themselves. They may not ship what has been requested by the dealers, instead shipping the vehicle they want. This leaves the dealers with an inventory that isn't what they requested or what their customers want.

Now that dealer is stuck with vehicles that are not what the customer wants or needs. At times it will mean a huge backup of inventory that will sit around for months. Those hard to sell vehicles need to go, but how are they supposed to go about the process?

Continued build up of those vehicles can leave the dealer with absolutely no cars that will fit their customers' needs or wants. You will definitely want to figure this in when you head into that local dealership and don't see a car you want.

Those vehicles that sit around for a while become a "brown banana". A vehicle that is sitting around and will be losing the value as it continues to be on the lot. This leaves the dealer with a problem they aren't sure how to fix. We are seeing this in today's automotive industry news.

Of course, a dealer could always knock off a bunch of money on that vehicle. This still doesn't make the car what the customer wants, plus the dealer will be facing a time when they will be losing money. Little or no profit could easily lead to the closing of that dealership. Of course dealers could head back to the days when hard sells were being used all the time. However, that isn't going to make a customer happy in any way. Many people hated to see a salesperson walking up them in those days.

You've probably had it done before - you know the old 'let me see those keys' routine. They would state they needed to look at your car to value it for trade-in, however, once those keys were gone it took some might serious persuasion for them to bring your car around so you could leave.

They would then begin a process in which they would wear you down over time and hopefully talk you into a sale. This was something that would convince many people that all dealers were bad. This also had people getting vehicles they didn't want and couldn't afford.

There should be a happy medium when it comes to making customers happy. The makers need to pay attention to the needs of dealers and customers both.